At The Roadster Shop I operated as an in-house digital content creator and essentially a one-person marketing team. I developed complete campaigns around custom vehicle reveals, product launches, how-to content, teasers, and brand initiatives—combining concept development, video direction and production, photography, email marketing, paid advertising, web content, and social media. Many projects were carried from the initial idea through production, post, launch, and promotion, allowing the visual work and the campaign around it to be developed as one cohesive piece.