At Analog Motorcycles I helped build the visual identity of the brand from the ground up. My work extended across branding, website development, photography, video, social media, and content strategy, creating a consistent look and voice across every customer touchpoint. I photographed custom motorcycles and products, developed branded video content, and helped grow the company’s social presence from roughly 1,300 followers to more than 50,000. It was an early opportunity for me to think about creative work as an entire brand system rather than individual photos or videos.